Dial-a-Phone is the UK's leading direct mobile phone specialist. Up to 200,000 mobile phone users can now be reached every month through the Dial-a-Phone customer mailing and product despatch programme.

Customers are typically time poor, 25-45 year olds, mid-market value seekers. They are confident mail-order purchasers, have credit cards and bank accounts.

All customers pay via direct debit and are credit scored. The typical financial commitment is £140 annual line rental plus an average of £30 per month call charge.

Interests include, satellite TV and films, shopping via mail order and the internet, holidays at home and abroad, books, magazines and music, up to date fashions and trends.

Successful users include financial services, internet providers, mail order fashion, home and gift catalogues, magazine subscriptions, tourism and holiday company's.