Details supplied by Independent Direct Marketing
Tel +44(0)1252 850000		Independent Direct Marketing
Independent Direct Marketing 09/08

Forbidden Planet Home Shopping, also known as Sci-fi Warehouse is the UK's largest Sci-fi, popular culture and entertainment mail order company selling books, videos, action figures, games and collectable merchandise.

Products are sold from a quarterly 132 page full colour A4 catalogue, website, off the page advertisements and it's own Forbidden Planet retail outlets and associated stores. Products from TV and film series are featured including Little Apple Dolls, Nightmare before Christmas, Star Trek, Star Wars, Charmed, Smallville, Dr Who, the Simpsons Buffy and Angel.

 
Sci-Fi Warehouse
Customer Profile60% male/40% female, aged 18-50 with 75% purchasing by credit card. 35% order by telephone, 45% order over the internet and 20% order by mail.
 
Acknowledgement Mailing10,000 January & February,
9,000 March & April,
8,000 May & June,
9,000 July & August,
10,000 September & October,
10,000 November & December

Gross rate£45.00 per 1,000 (ex VAT)
Maximum insert size210 x 148 mm (A5)
Maximum insert weight4 gms ((heavier inserts may be accepted subject to a surcharge))


Product Despatch21,000 January to March,
18,000 April to June,
18,500 July to September,
22,500 October to December
Catalogue Mailing50,000 April and October

Gross rate£45.00 per 1,000 (ex VAT)
Maximum insert size297 x 210 mm (A4)
Maximum insert weight6 gms ((heavier inserts may be accepted subject to a surcharge))


List opportunities also available. Details on request.
For further information on availability and volumes please contact
Nicky Taylor, Geraint Thomas or Dan Middleditch
by phone on 01252 850000 or by fax 01252 850011