IDM Home Page 02/10

Holland & Barrett


Holland & Barrett is the UK's leading retailer of vitamins, minerals and herbal supplements. Their stores are a familiar sight in almost every major city and town across the UK, with new outlets opening up all the time.

Interest in natural food supplements has increased considerably over the last few years and Holland & Barrett has always had a commitment to its customers to provide high quality products at value for money prices.

Non-competing third party inserts can be carried in the catalogues which are mailed 7 to 8 times per year to active purchasers and also in the product despatches. A high percentage of orders are placed online from Holland & Barrett's fully transactional and comprehensive website as well as by traditional mail order and by phone. Customers are predominantly female, aged 35 plus, home owners with interests in gardening, books/reading, competitions and current affairs.

SELECT INTERNET BUYERS OR MAIL ORDER BUYERS.
To fine tune your targeting further you can select within the catalogue mailing to mail only to either the 35,000 internet buyers, being mainly younger females 26 - 55 years, or to the 15,000 mail order/telephone buyers, being mainly older females 50 years plus.

 
Customer ProfileABC1, Females, mainly aged 35 plus
 
Product Despatch20,000 per month
Catalogue Mailing15,000 - 7 to 8 times per year

Gross rate£45.00 per 1,000 (ex VAT)
Maximum insert size210 x 148 mm (A5)
Maximum insert weight7 gms (heavier or larger inserts, please enquire)


For further information on availability and volumes please contact
Geraint Thomas, Nicky Taylor or Derek Laken
by phone on 01252 850000 or by fax 01252 850011