Millet Sports and ActivInstinct are both long established websites supplying performance sports clothes and equipment to the amateur and professional sportsperson and are the largest independent sports retailer online. Both websites are aimed at a wide range of sports covering running, tennis, rugby, hockey, cricket, badminton, squash and fitness.
Customers are ABC1 aged between 25 and 55 years old and predominantly male. They are Internet savvy, happy to purchase goods via the Internet and have a significantly above average basket spend. |
