Details supplied by Independent Direct Marketing
Tel +44(0)1252 850000		Independent Direct Marketing
Independent Direct Marketing 11/08

Music & Memories is a long standing distributor of nostalgic music, videos and DVD's. Music purchased by customers includes artists from the 1920’s, 30’s, 40’s, 50’s, 60’s and 70's. The films purchased range from travelogues, great train journeys and music videos to musicals, TV series and drama .

Customers are recruited via press, inserts and direct mail.

Music & Memories customers have been profiled to reveal that they are 50/50 male/female aged 45 plus with an average age of 65 years old. 67% are married homeowners with 80% owning a credit card. The average order value is £25.

Interests include books, gardening, clothing, health products, charities, music and purchasing via mail order.

 
Customer Profile50:50 male/female split, mainly aged 45 plus.
 
Catalogue Mailing175,000 per month

Gross rate£45.00 per 1,000 (ex VAT)
Maximum insert size210 x 148 mm (A5)
Maximum insert weight9 gms (heavier or larger inserts, please enquire)


Product DespatchMonthly volume: 7,500

Gross rate£45.00 per 1,000 (ex VAT)
Maximum insert size210 x 148 mm (A5)
Maximum insert weight12 gms ((heavier inserts may be accepted subject to a surcharge of £1.80 per gram per 1,000))


For further information on availability and volumes please contact
Nicky Taylor, Geraint Thomas or Dan Middleditch
by phone on 01252 850000 or by fax 01252 850011