Details supplied by Independent Direct Marketing
Tel +44(0)1252 850000		Independent Direct Marketing
Independent Direct Marketing 08/08

Pure Alternatives concentrates on the alternative herbal remedy market. Their range includes creams, lotions, oils and vitamins as well as other products for assisting the cure of general health and beauty ailments.

Customers are committed mail order buyers with over 50% being repeat purchasers. Most are aged 45-65. 61% own one or more credit card, 76% are car and homeowners. Interests include gardening, DIY, health, catalogue shopping, books, music, travel and home crafts.

 
Customer Profile66% female/34% male, aged 45-65, credit card owners
 
Catalogue Mailing50,000 January, March, May, July, September and November.

Gross rate£45.00 per 1,000 (ex VAT)
Maximum insert size210 x 148 mm (A5)
Maximum insert weight6 gms ((heavier inserts may be accepted subject to a surcharge of £1.00 per gram per 1,000))


For further information on availability and volumes please contact
Geraint Thomas or Dan Middleditch
by phone on 01252 850000 or by fax 01252 850011