Details supplied by Independent Direct Marketing
Tel +44(0)1252 850000		Independent Direct Marketing
Independent Direct Marketing 09/08

The Selections Catalogue offers a wide range of products including CD's, books, DVD's, tapes, video's, sheet music, gardening items, jigsaw accessories and equipment for the senior market.

Customers are well serviced with regular catalogue mailings, newsletters and online mailings. Consequently they tend to be loyal repeat purchasers.

New customers are recruited via direct mail, national press, specialist media and latterly through the internet (www.selections.com).

Interests include music, reading, gardening, puzzles & games, retro movies and charities. Profiling shows customers are upmarket homeowners with over 75% purchasing by credit card.

 
Customer ProfileABC1 50% male, 50% female, aged 50 plus.
 
Product DespatchMonthly volume: 7,500
Newsletter MailingMonthly volume: 15,000 - 40,000
Catalogue MailingMonthly volume: 40,000 - 80,000

Gross rate£45.00 per 1,000 (ex VAT)
Maximum insert size210 x 148 mm (A5)
Maximum insert weight6 gms ((heavier inserts may be accepted subject to a surcharge of £1.80 per gram per 1,000))


List opportunities also available. Details on request.
For further information on availability and volumes please contact
Nicky Taylor, Geraint Thomas or Dan Middleditch
by phone on 01252 850000 or by fax 01252 850011