07 January 2010

LWR:

QUANTITY

40,000

DESCRIPTION
AND PROFILE

This file comprises people who suffer from back pain and as a result, have purchased the Pelvic Back Pain Belt to enable them to be free to try to get on with a normal, active life.

The belt is suitable for both men and women and can be worn every day for maximum relief. It is lightweight and discreet and can be worn under clothes.

Customers have been recruited through direct mail, inserts, and off-the-page advertising in a variety of national press and consumer magazines and should be suitable for offers promoting health, fitness, home and garden and general interest products. Profiling shows that 60% of the file are female, aged 40+ years.

This file is co-managed by IDM.