Details supplied by Independent Direct Marketing
Tel +44(0)1252 850000		 Independent Direct Marketing

17 March 2010

Independent Direct Marketing

LWR: 000102

QUANTITY

920,173


DESCRIPTION
AND PROFILE

Now owned by the Munich-based industrial holding AURELIUS, BCA is the UK's largest collection of general and specialist mail order book clubs offering customers a superb selection of the best books, products and services at outstanding value for money through a variety of sales channels.

Tailored for both general and specialist interests, their book clubs provide a unique opportunity for book lovers to choose from a wide range of their favourite titles at massive discounts - all delivered to their door.

Over the years, the BCA Masterfile has proven enormously popular with numerous advertisers across most market sectors, as it provides an ideal opportunity to access a proven mail responsive audience.

The database is up-dated on a quarterly basis and offers a multitude of selections including by Interest Category, to provide closely targeted names and addresses to suit virtually any UK B2C direct mailer.

Members are recruited through direct mail, the internet, targeted magazines and inserts.


SELECTIONS

Recency

Gender

Geographic

Multi-buyers

Date of birth

Order value

Internet buyers

Interest category

Book club

Recruitment method

Payment method

Hotline

CHARGES

Base rental

£125.00 per 1,000

0-12 months recency

£125.00 per 1,000

13-24 months recency

£100.00 per 1,000

Hotline (0-3 months)

£20.00 per 1,000

Date of birth

£15.00 per 1,000

Standard selections

£10.00 per 1,000

Running on charge

£10.00 per 1,000

CD/Disk/E-mail

£40.00 each

Delivery

£40.00

MINIMUM QUANTITY

5,000


DELIVERY LEAD TIME

3 working days

BREAKDOWNS

On application

TERMS

IDM standard terms and conditions apply to all orders. Copies are available on request.

CONTACT

Diana Snartt or John Wright
by phone: 01252 850000 or by fax: 01252 852224

Insert opportunities also available. Details on request.