25 November 2010

LWR: 000102

QUANTITY

260,307

DESCRIPTION
AND PROFILE

Now owned by the Munich-based industrial holding AURELIUS, BCA is the UK's largest collection of general and specialist mail order book clubs offering customers a superb selection of the best books, products and services at outstanding value for money through a variety of sales channels.

Tailored for both general and specialist interests, their book clubs provide a unique opportunity for book lovers to choose from a wide range of their favourite titles at massive discounts - all delivered to their door.

Over the years, the BCA Masterfile has proven enormously popular with numerous advertisers across most market sectors, as it provides an ideal opportunity to access a proven mail responsive audience.

The database is up-dated on a quarterly basis and offers a multitude of selections including by Interest Category, to provide closely targeted names and addresses to suit virtually any UK B2C direct mailer.

Members are recruited through direct mail, the internet, targeted magazines and inserts.