17 March 2010

Independent Direct Marketing

LWR: 000102

Books Direct (BCA)

QUANTITY

410,434


DESCRIPTION
AND PROFILE

The latest addition to BCA's portfolio, Books Direct, is the UK's largest book club designed to suit all tastes. Whether it's Romance, Contemporary Fiction, Adventure & Thrillers, Crime, Real-Life Reads or Lifestyle & Reference that's of interest, Books Direct has all the latest titles and recommendations.

Tailored for both general and specialist interests, Books Direct provides a unique opportunity for book lovers to choose from a wide range of their favourite titles at massive discounts - all delivered to their door.

On joining the club, in addition to the specialist 'introductory offer', members agree to buy a further 4 books, again at discounted prices, in the first year.

Members are mainly female, aged 35+ and have been recruited via direct mail, the internet, targetted magazines and inserts.


SELECTIONS

Recency

Gender

Geographic

Multi-buyers

Date of birth

Order value

Internet buyers

Interest category

Book club

Rcruitment method

Payment method

Hotline

CHARGES

Base rental

£125.00 per 1,000

0-12 months recency

£125.00 per 1,000

13-24 monrths recency

£100.00 per 1,000

Hotline

£20.00 per 1,000

Date of birth

£15.00 per 1,000

Standard selections

£10.00 per 1,000

Running on charge

£10.00 per 1,000

CD/Disk/E-mail

£40.00

Delivery

£40.00

MINIMUM QUANTITY

5,000


DELIVERY LEAD TIME

3 working days

BREAKDOWNS

On application

TERMS

IDM standard terms and conditions apply to all orders. Copies are available on request.

CONTACT

Diana Snartt or John Wright
by phone: 01252 850000 or by fax: 01252 852224

Insert opportunities also available. Details on request.