Details supplied by Independent Direct Marketing
Tel +44(0)1252 850000		 Independent Direct Marketing

17 March 2010

Independent Direct Marketing

LWR: 000102

QUANTITY

268,382


DESCRIPTION
AND PROFILE

The book club that offers expertly selected books, CDs and tapes to educate, amuse and develop your child from birth to 12 years of age. The books appeal to both the parent and the child and encourages development of all essential skills, with a balance of fiction and non-fiction titles.

The members profile is 93% female, aged 25-44 years, with at least one child. They have been recruited via up market press, inserts into mother and baby press and direct mail. The members are committed to buying 6 books in their first year of membership.


SELECTIONS

Recency

Gender

Geographic

Multi-buyers

Date of birth

Order value

Internet buyers

Interest category

Book club

Recruitment method

Payment method

Hotline

Product

 

 

CHARGES

Base rental

£125.00 per 1,000

13-24 months recency

£100.00 per 1,000

Hotline (0-3 months)

£20.00 per 1,000

Date of birth

£15.00 per 1,000

Club selection

£10.00 per 1,000

Standard selections

£10.00 per 1,000

Running on charges

£10.00 per 1,000

CD/Disk/E-mail

£40.00 each

Delivery

£40.00

MINIMUM QUANTITY

5,000


DELIVERY LEAD TIME

3 working days

BREAKDOWNS

On application

TERMS

IDM standard terms and conditions apply to all orders. Copies are available on request.

CONTACT

Diana Snartt or John Wright
by phone: 01252 850000 or by fax: 01252 852224

Insert opportunities also available. Details on request.