Details supplied by Independent Direct Marketing
Tel +44(0)1252 850000		 Independent Direct Marketing

11 July 2008

Independent Direct Marketing

LWR:

QUANTITY

146,636


DESCRIPTION
AND PROFILE

Bump to 3 offers an ever increasing range of both practical and innovative products for mums-to-be and parents of young infants.

The file comprises buyers and enquirers which are recruited from direct response advertising in parenting magazines, off their website at www.bumpto3.com and through targeted direct mail.

Bump to 3 customers are predominantly young females, married with children aged 0-4. They are affluent, with professional or white collar occupations and read broadsheet newspapers. Interests include reading, cookery and wines. They are mail order responsive and are strong users of the internet for shopping.


SELECTIONS

Recency

Gender

Geographic

CHARGES

Base rental

£100.00 per 1,000

Standard selections

£10.00 per 1,000

Running on charge

£10.00 per 1,000

CD/Disk/E-mail

£30.00

MINIMUM QUANTITY

5,000


DELIVERY LEAD TIME

3 working days

BREAKDOWNS

On application

TERMS

IDM standard terms and conditions apply to all orders. Copies are available on request.

CONTACT

Diana Snartt or John Wright
by phone: 01252 850000 or by fax: 01252 852224