23 February 2010

LWR: 002304

QUANTITY

608,286

DESCRIPTION
AND PROFILE

Chums is a long established mail order company specialising in comfortable, well fitting, value-for-money clothing for the more mature man and woman.

Initially customers are recruited through advertising in the national press, specialist media and direct mail targeting the grey market. A new customer on-line ordering service is now available through www.chums.co.uk. All items are sold on a cash-with-order basis.

More recently, the product range has been extended with the introduction of curtains for the living room; bedspreads, quilts, sheets, pillowcases and blankets for the bedroom and towels and mats for the bathroom. Chums have also introduced their ‘Easylife’ range of products featuring indispensable items specifically selected to make life easier and more comfortable for those with minor disabilities, incontinence and arthritis.

Regular catalogue mailings are carried out to the database by the list owner ensuring the file is kept clean and up-to-date.

Chums customers are predominantly aged 60 plus, 60% are male and loyal to the brand as over 65% are repeat buyers. They are mail oder buyers who love a bargain and are not keen on credit. AOV is£40.00.