14 November 2008

LWR: 003432

QUANTITY

564,327

DESCRIPTION
AND PROFILE

Founded in 1970, Clifford James have established themselves as the mail order shoe specialists. Their customers, many of whom are repeat buyers, have been loyal to the company for many years and are recruited through advertisements placed in the national dailies and Sunday press.

All are mail responsive and in profile terms of a more mature age (78% are aged 45 plus) and cover most socio-economic groups. Purchasers are 68% male, 32% female and homeowners. A high percentage of orders are via credit/charge card transactions with many customers being repeat purchasers. List profiling shows customers having strong interests in gardening, DIY, books/reading, photography and stocks and shares. Average order value £40.

The list owner mails the database themselves a minimum of 5 times per annum keeping the file clean and up-to-date.