15 December 2008

LWR: 002841

QUANTITY

59,749

DESCRIPTION
AND PROFILE

Greetings Direct is the largest supplier of greetings cards by mail order in Eire, through their 'Cards for all Occasions' brand. The company sells cards for a wide variety of occasions including birthday, Christmas, wedding, congratulations, good luck, new baby and many more. The customers buy the cards on a continuity basis, receiving them monthly, benefiting from considerable savings compared to the High Street.

Customers are recruited through traditional direct marketing methods with emphasis on addressed direct mail, but also through package inserts and media inserts, making them very receptive to direct marketing promotions.
Greetings Direct Eire customers are married females mainly aged 35+.

All the data has been generated in the last 12 months and this list should work well for a wide variety of mailers and in particular for clothing, financial, book and general gift related catalogues.