28 September 2009

Independent Direct Marketing

LWR: 002955

Guidefigure Marketing

QUANTITY

295,426


DESCRIPTION
AND PROFILE

Guidefigure is the leading provider of point of market entry sampling in the UK companion pet market. Currently distributing in excess of 600,000 packs per annum through a network of over 2,000 veterinary practices and 2,000 specialist breeders, they launched with their 'Puppy Pack' in April 2001 which was swiftly followed by the 'Kitten Pack' in September of the same year.

The database comprises pet owners who have had their animals vaccinated within the first 8-12 weeks of birth and have provided their details in return for receiving free samples and information. They are also entered into a prize draw with a chance to win £500.

Names and addresses are being added to the database on a monthly basis which provides advertisers with a large quantity of fresh prospects to access for their own promotional purposes.


SELECTIONS

Recency

Gender

Geographic

Pet type

Breed

Number of pets

CHARGES

Base rental

£110.00 per 1,000

Premium selections

£10.00 per 1,000

Standard selections

£7.50 per 1,000

Running on charge

£10.00 per 1,000

CD/Disk/E-mail

£30.00 each

CD/Disk/E-mail

£30.00 each

MINIMUM QUANTITY

5,000


DELIVERY LEAD TIME

3 working days

BREAKDOWNS

On application

TERMS

IDM standard terms and conditions apply to all orders. Copies are available on request.

CONTACT

Diana Snartt or John Wright
by phone: 01252 850000 or by fax: 01252 852224