DESCRIPTION
AND PROFILE |
Identity Direct (a division of Ortega Publishing Pty Ltd.) markets a comprehensive and continually expanding range of personalised products. They are designed to appeal to children aged typically between 1-9 years and are purchased by adults, normally parents, aunts, uncles and grand parents.
Their current offering includes personalised childrens books, wall clocks, growth charts, poems, labels and other stationery items, toys, games and a range of products carrying a variety of Disney characters under licence.
Customers are recruited using traditional direct marketing methods including insert distributions in the press and through third party package insert carrying programmes, off-the-page advertising, direct mail and more recently online at www.identitydirect.co.uk
Identity Direct actively mail their customer database throughout the year along with broadcasting targeted e-mail promotions every 2 weeks. The result of this regular promotional is a clean and responsive list with an increasing percentage of multi-buyers.
Analysis of the database shows that customers are predominantly female, with children under 10 years of age. The average order value is currently around £20 but increasing due to Ortega's expanded catalogue activity.
This database has been available for rental by approved third party advertisers for many years and in this time has proved popular and responsive. It has been used for numerous offers including general mail order, charities, publishing, fashion, financial institutions and continuity products.
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