06 January 2010

Independent Direct Marketing

LWR: 002806

Jean-Patrique

QUANTITY

152,000


DESCRIPTION
AND PROFILE

Jean Patrique sell quality cookware and fine tableware for the home. Products are purchased via off-the-page adverts in national newspapers such as the Financial Times, Sunday Times, Guardian and The Observer, as well as a variety of consumer magazines. With consumers also buying from their 32 page catalogue, Jean Patrique recruit around 6,000 new buyers each month.

The customer profile is 52% female, 48% male and over 80% regularly paying by credit card. Approximately 65% of the file are multi-buyers. The average order value is in excess of £100 confirming this to be a very affluent, upmarket audience.

E-mail data is also available for approved advertisers and there are currently 140,000 names and addresses on their file.

This file is co-managed by IDM.


SELECTIONS

Recency

Gender

Geographic

Order value

Product

Multi-buyers

Payment type

E-mail names

 

CHARGES

Base rental

£125.00 per 1,000

Selections

£10.00 per 1,000

Running on charges

£10.00 per 1,000

E-mail

£30.00 each

E-mail names

£70.00 per 1,000

E-mail broadcast

£15.00 per 1,000

MINIMUM QUANTITY

5,000


DELIVERY LEAD TIME

4 working days

BREAKDOWNS

On application

TERMS

IDM standard terms and conditions apply to all orders. Copies are available on request.

CONTACT

Diana Snartt or John Wright
by phone: 01252 850000 or by fax: 01252 852224

Insert opportunities also available. Details on request.