DESCRIPTION
AND PROFILE |
JoJo Maman Bébé was launched in 1993 by the current MD, to offer fashionable maternity wear which was easy to wear and quirky, Breton inspired baby clothes.
Today, JoJo Maman Bébé is one of the leading maternity, baby & nursery multi-channel retailers in the UK, offering a solution for thinking parents who understand the essence of the brand values and ethos and are looking for an antidote to the supermarket-style shopping experience. They offer everything the mother needs from conception to pre-school which is both practical and fun. The brand is synonymous with trust, style, quality and value for money. The company is predominantly known for its 192 page full colour catalogue and web sales but has recently expanded their chain of boutique-style stores to 22 with more planned in 2009. Jo Jo customers are ABC1 females, aged between 25 - 40 years and with children aged 0 - 5. They have high disposable income and regularly donate to charity. They are loyal customers with over 60% of the file being repeat purchasers.
Recruitment is through advertising in upmarket lifestyle and parenting consumer magazines, third party inserts, online marketing and via their website at www.jojomamanbebe.co.uk. The list is ideal for those advertisers wishing to target a responsive, upmarket female audience and should work well for a wide variety of consumer offers.
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