07 January 2010

LWR:

QUANTITY

60,000

DESCRIPTION
AND PROFILE

Mail order buyers of a natural pain-relief product aimed at people who have knee joint pains sustained from injuries, falls or just old age. Although the strap is very simple, it provides support exactly where it's needed and because of the simple, lightweight design, it cannot be seen when worn under clothing.

All customer recruitment is through direct mail, inserts and off-the-page advertising in the national press and consumer publications.

The profile is mainly C1C2D biased towards males and aged 40+ years.

This file is co-managed by IDM.