Details supplied by Independent Direct Marketing
Tel +44(0)1252 850000		 Independent Direct Marketing

17 March 2010

Independent Direct Marketing

LWR: 000102

QUANTITY

17,583


DESCRIPTION
AND PROFILE

This is the book club for the military, aviation and naval enthusiast. These customers are collectors of a variety of military & aviation titles covering key subject areas such as World War II, Napoleon, American Civil War right up to the current SAS.

The members profile is 94% male, aged 35+ and they have been recruited via inserts in specialist titles and direct mail.

Members are committed to buying 4 books each year.


SELECTIONS

Recency

Gender

Geographic

Multi-buyers

Date of birth

Order value

Internet buyers

Interest category

Book club

Recruitment method

Payment method

Hotline

Product

 

 

CHARGES

Base rental

£125.00 per 1,000

13-24 months recency

£100.00 per 1,000

Hotline (0-3 months)

£20.00 per 1,000

Date of birth

£15.00 per 1,000

Club selection

£10.00 per 1,000

Standard selections

£10.00 per 1,000

Running on charges

£10.00 per 1,000

CD/Disk/E-mail

£40.00 each

Delivery

£40.00

MINIMUM QUANTITY

5,000


DELIVERY LEAD TIME

3 working days

BREAKDOWNS

On application

TERMS

IDM standard terms and conditions apply to all orders. Copies are available on request.

CONTACT

Diana Snartt or John Wright
by phone: 01252 850000 or by fax: 01252 852224

Insert opportunities also available. Details on request.