05 July 2010

Independent Direct Marketing

LWR:

Millet Sports

QUANTITY

55,000


DESCRIPTION
AND PROFILE

Millet Sports and ActivInstinct are both long established websites supplying performance sports clothes and equipment to the amateur and professional sportsperson and are the largest independent sports retailer online. Both websites are aimed at a wide range of sports covering running, tennis, rugby, hockey, cricket, badminton, squash and fitness.
Customers are ABC1 aged between 25 and 55 years old and with a slight bias towards males. They are Internet savvy, happy to purchase goods via the Internet and have a significantly above average basket spend with an average order value of over £70.00.

This list of mail order buyers is new to the market with all customers names and addresses having been added to the file within the last few months.


SELECTIONS

Gender

Geographic

Recency

Sport

E-mail data

 

CHARGES

Base rental

£100.00 per 1,000

Selections

£10.00 per 1,000

Running on charge

£10.00 per 1,000

E-mail

£30.00 each

Set-up / broadcast

£100.00 each

MINIMUM QUANTITY

5,000


DELIVERY LEAD TIME

4 working days

BREAKDOWNS

On application

TERMS

IDM standard terms and conditions apply to all orders. Copies are available on request.

CONTACT

Diana Snartt or John Wright
by phone: 01252 850000 or by fax: 01252 852224

Insert opportunities also available. Details on request.