10 September 2009

LWR: 000463

QUANTITY

37,135

DESCRIPTION
AND PROFILE

Mr Fothergill's has firmly established itself as one of the leading mail order seed and young plant specialists in the UK.

With over five select catalogues a year, keen amateur gardeners have access to an ever increasing choice of flower and vegetable seed, young plants, fruit, potatoes and kitchen garden specialities with many varieties exclusive to Mr Fothergill's.

Customers are recruited through traditional direct response methods including advertising in the national press, general and specialist magazines, direct mail and via the internet at www.mr-fothergills.co.uk. Profile is 60% female mainly aged 45 plus, married and homeowners.