30 November 2010

LWR: 003200

QUANTITY

36,262

DESCRIPTION
AND PROFILE

Peter Christian is an established mail order gentleman's outfitters retailing classic clothing to an affluent mid-life male market. Customers are recruited through off-the-page advertisements placed in up-market national press such as The Times, The Telegraph, and The Observer, as well as up-market lifestyle periodicals and country pursuits media.

Profiling indicates customers are predominantly AB males aged 45+, homeowners with high household income and high credit/charge card ownership. Interests include wildlife, charity, gourmet foods & wine, gardening, antiques and the arts.


All have bought within the last 36 months with over 80% by credit card. This relatively new and rapidly growing database should work well for advertisers looking to target an affluent, mail order buying, and predominantly male audience.


Regular catalogue mailings are sent to previous buyers ensuring the file is kept clean and up-to-date with new names and addresses being added on a regular basis. The list has a proven track record for charities, holidays and travel, food and wine.