Details supplied by Independent Direct Marketing
Tel +44(0)1252 850000
Independent Direct Marketing

06 January 2010

Independent Direct Marketing

LWR: 002581

QUANTITY

90,000


DESCRIPTION
AND PROFILE

Pure Alternatives sell a wide range of alternative herbal remedies such as creams, lotions, oils, and vitamins, as well as other products, for assisting the cure of general health and beauty ailments.

With regular mailings throughout the year, this is an ever-increasing file that boasts many repeat purchasers.

The profile reveals 66% are female 34% male. 65% are over the age of 45 with a high percentage of multi-buyers. 61% own one or more credit cards.

The customer database is ideal for other health offers, gardening, DIY and home crafts. Charity and environmental appeals also feature highly as do General mail order such as music and book clubs.

This file is co-managed by IDM.


SELECTIONS

Recency

Gender

Geographic

Product

Multi-buyers

Payment method

Order value

 

 


CHARGES

Base rental

£105.00 per 1,000

Selections

£10.00 per 1,000

Running on charge

£10.00 per 1,000

E-mail

£30.00 each


MINIMUM QUANTITY

5,000


DELIVERY LEAD TIME

5 working days


BREAKDOWNS

On application


TERMS

IDM standard terms and conditions apply to all orders. Copies are available on request.


CONTACT

Diana Snartt or John Wright
by phone: 01252 850000 or by fax: 01252 852224