06 January 2010

LWR: 002581

QUANTITY

90,000

DESCRIPTION
AND PROFILE

Pure Alternatives sell a wide range of alternative herbal remedies such as creams, lotions, oils, and vitamins, as well as other products, for assisting the cure of general health and beauty ailments.

With regular mailings throughout the year, this is an ever-increasing file that boasts many repeat purchasers.

The profile reveals 66% are female 34% male. 65% are over the age of 45 with a high percentage of multi-buyers. 61% own one or more credit cards.

The customer database is ideal for other health offers, gardening, DIY and home crafts. Charity and environmental appeals also feature highly as do General mail order such as music and book clubs.

This file is co-managed by IDM.