Details supplied by Independent Direct Marketing
Tel +44(0)1252 850000		 Independent Direct Marketing

13 November 2009

Independent Direct Marketing

LWR: 000102

QUANTITY

8,876


DESCRIPTION
AND PROFILE

The Railway Book Club provides an expert selection of the best books on UK railways giving the true railway enthusiast access to an increasingly inaccessible product with guaranteed savings on every purchase. They are avid collectors of specialist books covering steam and modern railway in the form of technical works, pictorial reference and biography books.

The members profile is 96% male, aged 45+ and they have been recruited via specialist press, inserts and direct mail.

Members are committed to buying 4 books in their first year of membership.


SELECTIONS

Recency

Gender

Geographic

Multi-buyers

Date of birth

Order value

Internet buyers

Interest category

Book club

Recruitment method

Payment method

Hotline

Product

 

 

CHARGES

Base rental

£125.00 per 1,000

13-24 months recency

£100.00 per 1,000

Hotline (0-3 months)

£20.00 per 1,000

Date of birth

£15.00 per 1,000

Club selection

£10.00 per 1,000

Standard selections

£10.00 per 1,000

Running on charges

£10.00 per 1,000

CD/Disk/E-mail

£30.00 each

Delivery

£30.00

MINIMUM QUANTITY

5,000


DELIVERY LEAD TIME

3 working days

BREAKDOWNS

On application

TERMS

IDM standard terms and conditions apply to all orders. Copies are available on request.

CONTACT

Diana Snartt or John Wright
by phone: 01252 850000 or by fax: 01252 852224

Insert opportunities also available. Details on request.