08 February 2010

LWR: 002304

QUANTITY

50,463

DESCRIPTION
AND PROFILE

RMC Exclusive Offers sell high quality products by mail order. The catalogue contains a wide range of household items including tablecloths, bed linen and towels all from well known brands such as Dorma, Christy and Damella along with a selection of ladies nightwear, leisurewear and lingerie.

Customers have been recruited through advertising in the national press, Sunday supplements and a variety of women’s interest consumer magazines. Catalogues are then mailed on a regular basis by the list owner ensuring the database is kept up-to-date and clean. They also offer an on-line ordering service which is available through their website at www.rmc-offers.co.uk.

Profiling indicates that RMC customers are keen mail order buyers and are mainly female, married, with over 75% aged 55 plus. Over 50% are retired or housewives and those still in employment tend to be in the professions or clerical jobs. Popular newspapers include the Telegraph, Express and Mail.

Hobbies are many and varied covering sewing/knitting, gardening, theatre/arts, swimming, wines and religious activities. Household incomes vary as many are living off their savings and investments with financial awareness being high.