
07 January 2010		LWR:

Rumaton Magnetic Products

QUANTITY

40,000

DESCRIPTION
AND PROFILE

Mail order buyers of natural pain-relief products ranging from Back Belts to bracelets and watches.

Customers have been recruited through targeted direct mail campaigns, third part inserts, off-the-page advertising in the national press and specialist consumer magazines aimed at the mature market.

Profiling shows that there is a slight bias towards female buyers, aged 40+ years.

This file is co-managed by IDM.

SELECTIONS

Recency

Gender

Geographic

CHARGES

Base rental	Ł105.00 per 1,000
Selections	Ł10.00 per 1,000
Running on charge	Ł10.00 per 1,000
E-mail	Ł30.00 each

MINIMUM QUANTITY

5,000

DELIVERY LEAD TIME

5 working days

BREAKDOWNS

On application

TERMS

IDM standard terms and conditions apply to all orders. Copies are available on request.

CONTACT	Diana Snartt or John Wright by phone: 01252 850000 or by fax: 01252 852224