Details supplied by Independent Direct Marketing
Tel +44(0)1252 850000		 Independent Direct Marketing

21 August 2008

Independent Direct Marketing

LWR: 002303

QUANTITY

100,788


DESCRIPTION
AND PROFILE

Formerly known as CD Selections, Selections has now substantially increased their product range to include CD's, Books, DVD's, Videos, Sheet Music, Gardening items, Jigsaws, Accessories and equipment for the Senior market. Their full catalogue can be accessed on-line at www.selections.com.

Names and addresses have been recruited though direct mail, national press, specialist media and via the internet.

The file is very much 50%/50% males and females and customers tend to be professionals aged 50 plus with an above average household income. Over 75% of purchases are by credit card and multi-buyers represent about 40% of the file.

The list owner regularly mails the database with newsletters and catalogues and is therefore kept clean and up-to-date.


SELECTIONS

Recency

Gender

Geographic

Payment method

Multi-buyers

Country

Product

Music type

 

CHARGES

Base rental

£110.00 per 1,000

International names

£150.00 per 1,000

Standard selections

£10.00 per 1,000

Running on charge

£10.00 per 1,000

CD/Disk/E-mail

£30.00 each

MINIMUM QUANTITY

5,000


DELIVERY LEAD TIME

5 working days

BREAKDOWNS

On application

TERMS

IDM standard terms and conditions apply to all orders. Copies are available on request.

CONTACT

Diana Snartt or John Wright
by phone: 01252 850000 or by fax: 01252 852224

Insert opportunities also available. Details on request.