06 January 2010

LWR: 003263

QUANTITY

68,000

DESCRIPTION
AND PROFILE

These are mail order responsive buyers who have bought a variety of die-cast prestige collectible classic cars from their Motor Museum monthly catalogue mailing and via their website at www.motormuseummint.co.uk.

Customers are dedicated collectors who purchase 2 more products per order spending on average £45. A variety of special offers makes this a worthy source for avid collectors and with around 3,000 new names each month this list is ideal for testing.

The profile reveals 90% male buyers, B, C1/2 consumers with 89% being older than 45 years. 80% choose credit cards as there preferred method of payment. 88% are home owners, of which 71% own their car.

Hobbies and interests include; collectibles, shopping by mail order, DIY, gardening, reading and music, wildlife, charities, foreign and domestic travel/motoring.

Recent use includes; collectible companies, charities, publishing, music and book clubs.

This file is co-managed by IDM.