Details supplied by Independent Direct Marketing
Tel +44(0)1252 850000		 Independent Direct Marketing

13 November 2009

Independent Direct Marketing

LWR: 000102

QUANTITY

20,134


DESCRIPTION
AND PROFILE

This well-established club offers historical titles, biographies and reference books covering a range of subjects from Tudor history right through to modern day.

The members profile is 62% male, aged 45+, they are avid collectors of specialist books covering history and historical events from around the world.

Members are well educated and with a thirst for knowledge and have been recruited via the up market press, specialist titles and direct mail. They are committed to buying 4 books in their first year of membership.


SELECTIONS

Recency

Gender

Geographic

Multi-buyers

Date of birth

Order value

Internet buyers

Interest category

Book club

Recruitment method

Payment method

Hotline

Product

 

 

CHARGES

Base rental

£125.00 per 1,000

13-24 months recency

£100.00 per 1,000

Hotline (0-3 months)

£20.00 per 1,000

Date of birth

£15.00 per 1,000

Club selection

£10.00 per 1,000

Standard selections

£10.00 per 1,000

Running on charges

£10.00 per 1,000

CD/Disk/E-mail

£30.00 each

Delivery

£30.00

MINIMUM QUANTITY

5,000


DELIVERY LEAD TIME

3 working days

BREAKDOWNS

On application

TERMS

IDM standard terms and conditions apply to all orders. Copies are available on request.

CONTACT

Diana Snartt or John Wright
by phone: 01252 850000 or by fax: 01252 852224

Insert opportunities also available. Details on request.