Details supplied by Independent Direct Marketing
Tel +44(0)1252 850000		 Independent Direct Marketing

20 January 2010

Independent Direct Marketing

LWR: 003334

QUANTITY

92,232


DESCRIPTION
AND PROFILE

Established in 1995, the Owl Barn Gift Catalogue is a mail order business, based in Norfolk, which serves regular customers both in the UK and from around the world.

Initially the product range comprised figurines but recent additions include a variety of gift ideas for every occasion including anniversaries, birthdays, weddings, retirement and special occasions.

Customers are recruited by direct mail, advertising in consumer magazines and via the web at www.the-owl-barn.com. They are loyal, with over 70% being multi-buyers and the average order value is around £35.00.

This list of mainly female mail order buyers is highly popular with those advertisers looking to reach an older, more affluent audience.


SELECTIONS

Recency

Gender

Geographic

Multi-buyers

 

 

CHARGES

Base rental

£120.00 per 1,000

Multi-buyers

£10.00 per 1,000

Standard selections

£8.00 per 1000

Running on charges

£10.00 per 1,000

CD/Disk/E-mail

£30.00 each

MINIMUM QUANTITY

5,000


DELIVERY LEAD TIME

3 working days

BREAKDOWNS

On application

TERMS

IDM standard terms and conditions apply to all orders. Copies are available on request.

CONTACT

Diana Snartt or John Wright
by phone: 01252 850000 or by fax: 01252 852224