Details supplied by Independent Direct Marketing
Tel +44(0)1252 850000		 Independent Direct Marketing

17 March 2010

Independent Direct Marketing

LWR: 000102

QUANTITY

54,644


DESCRIPTION
AND PROFILE

This highly successful book club offers a wide range of reference books covering subjects like travel writing, history, science, biography, self-help, writing and politics. Some fiction is included and is predominantly high-brow or aimed at adults only.

Members are affluent ABC1s, typically aged 35+ with above average income. They are well educated with 72% of members having completed a college diploma or degree. Members have been recruited via broadsheet press, lifestyle magazines and direct mail and the split is roughly 45% female 55% male.


SELECTIONS

Recency

Gender

Geographic

Multi-buyers

Date of birth

Order value

Internet buyers

Interest category

Book club

Recruitment method

Payment method

Hotline

Product

 

 

CHARGES

Base rental

£125.00 per 1,000

13-24 months recency

£100.00 per 1,000

Hotline (0-3 months)

£20.00 per 1,000

Date of birth

£15.00 per 1,000

Club selection

£10.00 per 1,000

Standard selections

£10.00 per 1,000

Running on charges

£10.00 per 1,000

CD/Disk/E-mail

£40.00 each

Delivery

£40.00

MINIMUM QUANTITY

5,000


DELIVERY LEAD TIME

3 working days

BREAKDOWNS

On application

TERMS

IDM standard terms and conditions apply to all orders. Copies are available on request.

CONTACT

Diana Snartt or John Wright
by phone: 01252 850000 or by fax: 01252 852224

Insert opportunities also available. Details on request.