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Updated List Opportunity     from

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BCA is the UK's largest mail order book club, and their highly selective database offers advertisers a wide range of targeting opportunities.

Following a very recent file up-date, approved advertisers now have access to over 1.3 MILLION 0-24 months proven responsive mail order buyers.

View BCA detail sheet
Selections include:
Gender
• Females
905,760
• Males
426,240

Payment method
• Credit card purchasers
382,598

Online buyers
346,274

Date of birth
• 18-30 years
82,102
• 31-50 years
131,563
• 51+ years
49,013
Spend
• up to £50
455,582
• £51 - £100
109,599
• £101 - £500
230,758
• £501+
165,001

Interest Category
**NOW Over 54 to choose from**, including: Arts, Erotica, Gardening, Home Improvements, Nature, Music, Pets, Sport, Travel, Fantasy & Sci-fi and many, many others.
For access to this superb, predominantly multi-buyers file and the wide range of highly targeted insert opportunities, please contact IDM
Mailing List Enquiries
Call: Diana or John
Tel: 01252 850000
Fax: 01252 852224
E-mail: lists@idmltd.co.uk
Insert Enquiries
Call: Nicky, Geraint or Dan
Tel: 01252 850000
Fax: 01252 850011
E-mail: inserts@idmltd.co.uk
www.idmltd.co.uk

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