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Newly Managed    Newly Managed     by

The Identity Direct (previously known as Ortega) database of mail order buyers has, over the years, proven popular and responsive for many advertisers.

The list owner is now actively re-promoting to their customers through regular catalogue mailings throughout the year as well as targeted e-mail offers broadcast on a fortnightly basis.

As a result of this increased activity the list will be kept clean and the number of multi-buyers is expected to increase.

This list is ideal for those advertisers looking to reach households with young children or perhaps the children's grandparents.