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Summaries of our Managed Mailing Lists (Grey Consumers) 7:00 pm, 29th July 2010 |
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Title | Description | Quantity | per 1000 | Client Site | Detail Sheet | |
| Aspect Two Mail Order | Mail order buyers of a wide range of household and gardening related products, sold via off-the-page advertising in national and general consumer press. 65% Female / 35% Male aged 40+. | 63,584 | £110.00 | website | Detail Sheet |
| BCA - Masterfile | The UK's largest collection of mail order book clubs. Members are recruited through direct mail, from the internet, advertising in targeted magazines and through inserts. | 920,173 | £125.00 | website | Detail Sheet |
| Brooks and Bentley | Mail order purchasers of jewellery and porcelain collectibles including thimbles, plates, figurines and sculptures. 65% female, aged 40-70 years. | 504,470 | £110.00 | website | Detail Sheet |
| Chums | Mail order buyers of traditionally styled clothing for mature men and women plus a range of household goods. Mainly BC1C2D&E males, aged 60+. | 608,286 | £110.00 | website | Detail Sheet |
| Clifford James | Mail order buyers of footwear, clothing and numerous other products advertised in the national daily and Sunday press along with third party insert programmes and targeted direct mail. 65% male, aged 50+. | 333,136 | £110.00 | website | Detail Sheet |
| Deanes | Mature female mail order buyers of competitively priced traditional clothing. Predominantly C1C2D females, aged 60+. | 89,053 | £110.00 | website | Detail Sheet |
| DT Brown | Mail order buyers of a wide variety of vegetable and flower seeds. 65% male, aged 45+. | 25,097 | £110.00 | website | Detail Sheet |
| Ehrman Tapestry | Mail order buyers of exclusive tapestry and embroidery kits. Predominantly up-market females, aged 35-60 years. | 13,323 | £110.00 | website | Detail Sheet |
| Fishtec Coarse Fishing | Customers are male across all age ranges and used to buying by mail order. Their interests include fishing, outdoor pursuits and walking. | 58,426 | £100.00 | website | Detail Sheet |
| Greetings Direct | Mail order continuity buyers of greetings cards for all occasions. Mainly females, aged 35-54 years, with a high percentage regularly buying by mail. | 824,505 | £100.00 | Detail Sheet | |
| Home Service Mail Order | Mail order buyers of a wide range of household and gardening products, electronic games, exercise equipment and clothing. Mainly females aged 40+. | 127,998 | £105.00 | Detail Sheet | |
| Military & Aviation Book Society (BCA) | Book club for the military, aviation and naval enthusiast. Predominantly male, aged 35+. | 17,583 | £125.00 | website | Detail Sheet |
| Mr Fothergill's | Mail order buyers of a wide variety of flower and vegetable seeds and young plants. 60% female, mainly aged 45+. | 37,135 | £110.00 | website | Detail Sheet |
| Osprey (International) | International mail order buyers of a variety of military history books and journals. Mainly upmarket males, aged 35+. | 25,369 | £160.00 | website | Detail Sheet |
| Osprey Publishing | UK mail order buyers of a variety of military history books and journals. Mainly upmarket males, aged 35+. | 10,001 | £100.00 | website | Detail Sheet |
| Peter Christian Direct | Mail order buyers of classic clothing for an affluent mid-life male market. Predominantly AB males aged 45+. | 46,594 | £110.00 | website | Detail Sheet |
| Plantworld | Mail order buyers of seeds, plants and many other products promoted within the Plantworld catalogue and on their website. 50/50 male/female, aged 45+. | 20,131 | £120.00 | website | Detail Sheet |
| Pure Alternatives | Mail order buyers of alternative herbal remedies for general health and beauty ailments. 66% female aged 45+ years. | 90,000 | £105.00 | Detail Sheet | |
| Railway Book Club (BCA) | Club for avid collectors of specialist books covering steam and modern railway in the form of technical works, pictorial reference and biography books. Male, aged 45+. | 8,643 | £125.00 | website | Detail Sheet |
| RMC Exclusive Offers | Mail order buyers of clothing and household products. Many in professional/clerical jobs or retired. Mainly married females aged 55+. | 50,463 | £110.00 | website | Detail Sheet |
| Selections | Mail order buyers of Classical, Opera, Jazz, Rock & Pop CDs, books, videos, gardening products, jigsaws and equipment for the senior market. ABC1 males and females, aged 50+. | 108,412 | £110.00 | website | Detail Sheet |
| The History Guild (BCA) | Well-established club offering historical titles, biographies and reference books covering a range of subjects from Tudor history right through to the modern day. 62% male, aged 45+. | 19,485 | £125.00 | website | Detail Sheet |
| The Owl Barn | Mail order buyers of figurines, novelty items and gifts for every occasion. Mainly ABC1 female mail order buyers aged 50+. | 94,918 | £120.00 | website | Detail Sheet |
| Tightlines - Fishtec Fly Fishing | Customers are male, mainly aged 40+ with high levels of disposable income and used to buying by mail order. | 27,966 | £120.00 | website | Detail Sheet |
| Wellform | Mail order buyers of various health, stress and pain relief products. 57% female aged 50+ years. | 110,000 | £105.00 | website | Detail Sheet |