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Change to Managed Package Inserts Summaries
Summaries of our Managed Mailing Lists (Grey Consumers)
7:00 pm, 29th July 2010

 

Title

Description

Quantity

per 1000

Client Site

Detail Sheet

updated

Aspect Two Mail Order Mail order buyers of a wide range of household and gardening related products, sold via off-the-page advertising in national and general consumer press. 65% Female / 35% Male aged 40+.63,584£110.00websiteDetail Sheet

updated

BCA - Masterfile The UK's largest collection of mail order book clubs. Members are recruited through direct mail, from the internet, advertising in targeted magazines and through inserts. 920,173£125.00websiteDetail Sheet

updated

Brooks and Bentley Mail order purchasers of jewellery and porcelain collectibles including thimbles, plates, figurines and sculptures. 65% female, aged 40-70 years.504,470£110.00websiteDetail Sheet

updated

Chums Mail order buyers of traditionally styled clothing for mature men and women plus a range of household goods. Mainly BC1C2D&E males, aged 60+.608,286£110.00websiteDetail Sheet

updated

Clifford James Mail order buyers of footwear, clothing and numerous other products advertised in the national daily and Sunday press along with third party insert programmes and targeted direct mail. 65% male, aged 50+.333,136£110.00websiteDetail Sheet

updated

Deanes Mature female mail order buyers of competitively priced traditional clothing. Predominantly C1C2D females, aged 60+.89,053£110.00websiteDetail Sheet

updated

DT Brown Mail order buyers of a wide variety of vegetable and flower seeds. 65% male, aged 45+.25,097£110.00websiteDetail Sheet

updated

Ehrman Tapestry Mail order buyers of exclusive tapestry and embroidery kits. Predominantly up-market females, aged 35-60 years.13,323£110.00websiteDetail Sheet

updated

Fishtec Coarse Fishing Customers are male across all age ranges and used to buying by mail order. Their interests include fishing, outdoor pursuits and walking. 58,426£100.00websiteDetail Sheet

updated

Greetings Direct Mail order continuity buyers of greetings cards for all occasions. Mainly females, aged 35-54 years, with a high percentage regularly buying by mail. 824,505£100.00 Detail Sheet

updated

Home Service Mail Order Mail order buyers of a wide range of household and gardening products, electronic games, exercise equipment and clothing. Mainly females aged 40+.127,998£105.00 Detail Sheet

updated

Military & Aviation Book Society (BCA) Book club for the military, aviation and naval enthusiast. Predominantly male, aged 35+.17,583£125.00websiteDetail Sheet

updated

Mr Fothergill's Mail order buyers of a wide variety of flower and vegetable seeds and young plants. 60% female, mainly aged 45+.37,135£110.00websiteDetail Sheet

updated

Osprey (International) International mail order buyers of a variety of military history books and journals. Mainly upmarket males, aged 35+.25,369£160.00websiteDetail Sheet

updated

Osprey Publishing UK mail order buyers of a variety of military history books and journals. Mainly upmarket males, aged 35+.10,001£100.00websiteDetail Sheet

updated

Peter Christian Direct Mail order buyers of classic clothing for an affluent mid-life male market. Predominantly AB males aged 45+.46,594£110.00websiteDetail Sheet

updated

Plantworld Mail order buyers of seeds, plants and many other products promoted within the Plantworld catalogue and on their website. 50/50 male/female, aged 45+. 20,131£120.00websiteDetail Sheet

updated

Pure Alternatives Mail order buyers of alternative herbal remedies for general health and beauty ailments. 66% female aged 45+ years. 90,000£105.00 Detail Sheet

updated

Railway Book Club (BCA) Club for avid collectors of specialist books covering steam and modern railway in the form of technical works, pictorial reference and biography books. Male, aged 45+.8,643£125.00websiteDetail Sheet

updated

RMC Exclusive Offers Mail order buyers of clothing and household products. Many in professional/clerical jobs or retired. Mainly married females aged 55+.50,463£110.00websiteDetail Sheet

updated

Selections Mail order buyers of Classical, Opera, Jazz, Rock & Pop CDs, books, videos, gardening products, jigsaws and equipment for the senior market. ABC1 males and females, aged 50+.108,412£110.00websiteDetail Sheet

updated

The History Guild (BCA) Well-established club offering historical titles, biographies and reference books covering a range of subjects from Tudor history right through to the modern day. 62% male, aged 45+.19,485£125.00websiteDetail Sheet

updated

The Owl Barn Mail order buyers of figurines, novelty items and gifts for every occasion. Mainly ABC1 female mail order buyers aged 50+.94,918£120.00websiteDetail Sheet

updated

Tightlines - Fishtec Fly Fishing Customers are male, mainly aged 40+ with high levels of disposable income and used to buying by mail order. 27,966£120.00websiteDetail Sheet

new

Wellform Mail order buyers of various health, stress and pain relief products. 57% female aged 50+ years. 110,000£105.00websiteDetail Sheet