National Press

Property, travel, leisure, FMCG, mail order, finance – all have different goals, margins, messages, response issues and methods, brand issues, budgets and timescales. Whilst national press profiling is simply defined - section, position, mono/colour, size, frequency, day etc. all affect the planning / buying decisions and rate negotiation. Good media relations help us understand the options and manipulate them to best effect your campaign.